ATTRACTING QUALIFIED TENANTS
To attract qualified tenants, we utilize the most effective real estate advertisements available. We take advantage of internet marketing. This includes a multiple listing service, that populates listing websites with our current properties. Additionally, we list all homes, whether for lease or for sale, on the Houston Association of Realtors MLS system. This program reaches over 200 property rental websites giving all area Realtors information on your home(s). The homes are then automatically placed on the HAR.com website, where the public can view them.
Furthermore, we also use social media to advertise our current sales and rental listings. With the rising popularity of Facebook, Twitter and Instagram, we understand the need to advertise frequently. We’ve found that effective internet marketing helps us find the right qualified tenants for each of our properties.
Physical Marketing Strategies To Attract Qualified Tenants
Besides internet marketing, we also attract qualified tenants through the use of attention-getting and eye-catching yard signs. Our Real Estate signs are comprised of vivid red, white, and blue lettering that can be seen one block away. To additionally attract prospective qualified tenants, we use text messaging technology displayed on the sign. These calls to action instruct passersby on how to receive your home’s information via their cell phone.
Once we find prospective qualified tenants, they are put through a rigorous selection process to ensure they are the right fit for each property. Furthermore, we want to ensure we not only maintain our properties at a high occupancy rate, but that we do so effectively. This is why our tenant selection process includes a background and credit check, a reference process and more.