By 2029 Houston, TX is projected to add more than 1.2 million new residents.
With such a boom in population growth, it makes Houston a very attractive rental property market. But even with so many potential tenants moving in, there is also a lot of competition for them.
One of the ways you can be sure to continue finding quality tenants for your rentals is by making correct property marketing a priority. But where to start?
In this post, we'll go over 4 tips to help you market your property and fill your vacancies.
Keep reading to learn more.
1. Use High-Quality Photos
When marketing your rental property you want people to be able to picture themselves living there, and living there happily. But they can't do that if they don't have a good idea of what the property looks like.
It's important to include photos with your ads, but it's also important that they're high-quality photos. If they're blurry, poorly lit, or make the property look unkempt, potential tenants will be unimpressed at best. Many renters won't even bother to see it in person if the online photos aren't appealing.
Instead, be sure to take photos showing each different portion of the property in the best light, when it's clean and welcoming.
2. Offer Referral Incentives
Never discount the benefits of good ole word-of-mouth marketing. If you have a good relationship with them, your current tenants can be some of your best marketing tools.
Consider offering these tenants some kind of referral bonus, like a cash incentive, to refer their friends to your other properties.
3. Market Online
Almost everything happens online these days. If you're not using digital marketing for your property then you're missing out.
There are many different options for marketing rental properties online now, both paid and free. From Facebook Marketplace or Craigslist to Zillow and your property websites. Put together an enticing ad that will make people want to look further at your property.
Be sure to include a well-written description of the property and its amenities to include with the ad. Make sure you understand and keep in mind Fair Housing laws while writing this.
Once the ad is put together, post it in as many places as possible online.
4. Use a Property Management Company
Marketing a property and qualifying new tenants can be a ton of work. And it can be overwhelming trying to make sure you're doing everything right.
Hiring a property management company to handle these things for you can help you to save time, money, and a lot of frustration. Property management companies already have most if not all of the required knowledge and experience to market your property and get it rented out ASAP.
Remember These Property Marketing Tips
Marketing a property can be one of the most difficult parts of real estate investment to get right. But it doesn't need to be such a headache. Keep these property marketing tips in mind to help make it a much smoother process.
If you're in the Houston area and need help marketing your property, contact us for a quote today.